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|Title: ||Preference of gym users in Baguio City : a tool for maximixing client services|
|Authors: ||Tampinco, Anne Kathleen M.|
|Issue Date: ||Oct-2008 |
|Abstract: ||THESIS ABSTRACT
Title : PREFERENCES OF GYM USERS IN BAGUIO CITY: A TOOL
FOR MAXIMIZING CLIENT SERVICES
Total Number of Pages : 168
Text Number of Pages : 118
Author : ANNE KATHLEEN M. TAMPINCO
Type of Document : Thesis
Type of Publication : Unpublished
Accrediting Institution : Saint Louis University
Bonifacio Street, Baguio City
Keywords : Preference, Gym, Patronage
The study was an analysis on preferences of gym users in Baguio City with the
aim of increasing patronage and improving gym features so as to maximize client
The respondents of the study were individuals who have an experience working
out in a gym or are currently members of a certain fitness facility.
Particularly, respondents favored a gym that has weight training programs,
cardiovascular training, group exercises, wellness, and personalized programs. Among
the five types of programs, respondents have the least preference for group exercises
Respondents preferred a gym where staff and trainers are physically fit and
appealing, are professional and certified, are adequate and available, demonstrate friendly
attitudes, and provide an avenue for ongoing communication. What concerned
respondents was the quality service they get from staff and trainers and not so much on
how many are available to assist them in the exercise areas.
A gym that has equipment of good selection, of sufficient number, traditional,
regularly cleaned and maintained, was ideal for the respondents. There was lesser
fondness for trendy equipment.
For aesthetics, respondents preferred a gym that is spacious, ahs sufficient
lighting, and has adequate ventilation which maintained an odorless environment. Desire
for entertainment, proper color combination and coordinated designs were relatively
Respondents always favored a gym that has bathrooms and lockers. There was
lesser preference for the other support facilities namely snack lounges, selling sections
and especially for sauna and other beauty regimens.
The aspects of gym user patronage were highly considered by the respondents.
They do have the tendency to come back and have another workout, to invite other
people to try the gym they are going to, and to avail a membership when motivated by the
gym features included in the study.
The researcher recommended that those gym features with the least preferences
be given utmost attention. Group exercises should be made more exciting and fun;
developing highly qualified personnel rather than hiring more; intimidation over trendy
equipment must be addressed by instructors; attention to detail and cleanliness will keep
a gym appealing and conducive for exercise; and the idea of turning a regular Baguio
City gym into a fitness center spa is ideal but entails thorough planning to avoid risks.
It is also recommended that fitness center owners should focus on improving their
staff and trainers, equipment, and aesthetics since these have a stronger impact on gym
user patronage as compared to programs and support facilities. Generating a marketing
plan or strategy may also be helpful to remain competitive.
Other recommendations included pricing and promotional strategies, service
quality awareness of gym owners, clientele behavior, preferences on other intangibles,
usage analysis, and gym user dissatisfaction. The researcher believes that investigating on
these areas would strongly support her goal of providing better gym services in Baguio
City and turning gym users into patrons.|
|Description: ||Thesis:(MSBA)--Saint Louis University,BaguioCity,2008.|
|Appears in Collections:||School of Accountancy and Business Management|
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